The StewMac Wholesale Program
Special service and discounts for qualified professionals
We're working on an exciting new program for professional instrument builders and repair shops! As we prepare for this next chapter, applications to our current Wholesale Program are now closed. We look forward to sharing more details soon. In the meantime, if you have questions about tonewoods, bulk purchases, or existing orders, our team is here to help. Please contact us below.
Madinter is now StewMac!
With the respected Spanish wood company Madinter now part of the StewMac team, StewMac is opening up access to many of the world’s most coveted exotic tonewoods. Larger factories enjoy expert customer service from StewMac/Madinter VP Luisa Willsher—a longtime veteran of the tonewood supply business. Under Luisa’s leadership, all of our woods are scrutinized with industry-leading concern for legality and sustainability. Learn more about Luisa below.
MEET THE TEAM
Luisa Fiona Willsher
VP of Wholesale Global Sales
Luisa Fiona Willsher was born and raised in England and has resided in Spain since 1996. Her love of flamenco music inspired her to learn about Spanish guitars and in 2001 she joined the respected Spanish wood supplier, Madinter, eventually gaining partial ownership of the company. She is now StewMac’s VP of Wholesale Global Sales.
Luisa sells instrument woods around the world and she is a recognized expert in tonewood production and sales. Her customers include numerous individual luthiers, as well as the largest factories in the industry. Luisa’s expertise in CITES and international wood regulations have driven Madinter to become a model of legality, sustainability, and responsible sourcing in the wood sector. The company’s work has been recognized with the European Business Award for the Environment, the STTC Award and the American Corporate Excellence Award.
Contact Luisa:
lwillsher@stewmac.com
Chris Herrod
Wholesale Sales Manager
Chris Herrod is an experienced supplier to the lutherie community, having worked (previous to joining StewMac) as the Sales Manager at Luthiers Mercantile for over 26 years. Chris is well known for providing expert personal service, and for his expertise in tonewoods. Chris operates as a direct liaison to professional luthiers, manufacturing facilities, and workshops throughout North America, offering bulk discounts, personalized customer service and personal knowledge. Chris is now scheduling shop visits and trade show appearances for the coming year.
Contact Chris:
740-813-5080
cherrod@stewmac.com